Your Spend Is Lopsided. Fix It.

Growth takes more than paid media. Build a budget that actually supports long-term scale.

Author

The Daily Margin
June 26, 2025

Too many ecommerce teams burn their marketing budget without clarity. A better model?

Divide your spend evenly across:

  • Awareness (top of funnel)

  • Acquisition (offers, paid media)

  • Retention (loyalty and habit-forming)

  • Brand marketing (long-term equity)

Today’s Margin Insight:
Are you balancing your spend - or betting everything on one outcome?

See you tomorrow,
— The Daily Margin