You’ll Be Wrong. Plan Like It.

Forecasting isn’t about certainty, it’s about response.

Author

The Daily Margin
July 14, 2025

No forecast survives first contact with reality. Strong plans include:

  • Flex capacity in ops

  • Clear guardrails on ad spend

  • Contingency scenarios for dips

Today’s Margin Insight:
How flexible is your plan if demand shifts 20% up or down?

See you tomorrow,
— The Daily Margin