You Don’t Need a Hook. You Need a Habit.

Incentives get attention. Routine keeps customers coming back.

Author

The Daily Margin
August 07, 2025

Free shipping is table stakes. Habit is the prize. Instead of endless discounts:

  • Encourage second orders with timed incentives

  • Build routine with reminders and subscriptions

  • Celebrate milestones (order 5, 10, etc.)

Today’s margin check:
What percentage of new customers shop again within 30 days?

See you tomorrow,
— The Daily Margin