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Who's Really in Charge? Why Most Ecommerce Teams Are Slower Than They Should Be

Growth speeds up when one person has total accountability.

Author

The Daily Margin
May 27, 2025

Who's Really in Charge?

In high-growth ecommerce, few things slow momentum more than fuzzy ownership. Shared responsibility across marketing, finance, operations, and tech often leads to fractured decisions and delayed action.

Appointing one person to own the entire performance story isn’t just good structure—it accelerates progress:

  • ⚡ Faster decision-making

  • 🎯 Tighter alignment of resources

  • 📊 Clearer performance tracking

Today’s Margin Insight:
Does your ecommerce channel have one clear owner with full decision-making power and accountability?

See you tomorrow,
— The Daily Margin