When “Good News” Is Bad for Business.

Some numbers feed your ego. Others feed your bottom line.

Author

The Daily Margin
August 11, 2025

It’s easy to get distracted by metrics that look impressive but do nothing to improve results.

If a number can’t guide a decision, it’s decoration, nothing more.

The usual suspects:

  • 🚫 Page views without conversions

  • 🚫 Clicks without purchases

  • 🚫 Social reach with zero revenue impact

The antidote: Focus on metrics that force action — ones that make you change pricing, tweak creative, adjust spend, or redesign a page.

Today’s margin check:
What “good news” metric is distracting your team from the real work?

See you tomorrow,
— The Daily Margin