What Is Your Homepage Actually For?

Hint: It’s not just decoration.

Author

The Daily Margin
July 11, 2025

The homepage isn’t just a pretty entry point. It should drive real behavior:

  • Highlight top categories or bestsellers

  • Guide new visitors toward first purchase

  • Showcase time-sensitive promos or messages

Today’s Margin Insight:
What’s the main job of your homepage - and is it doing it well?

See you tomorrow,
— The Daily Margin