Want Better Customers? Start By Being Pickier.

Growth gets easier when you focus on value, not just volume.

Author

The Daily Margin
May 28, 2025

Want Better Customers? Start By Being Pickier

All customers aren’t created equal. Some buy once. Some stick. The difference is your entire business model.

To attract high-value buyers:

  • Use targeted offers, not broad discounts

  • Analyze which segments reorder most often

  • Invest in what matters to them—speed, value, service

Today’s Margin Insight:
Do you know which customers are driving 80% of your profit?

See you tomorrow,
— The Daily Margin