The Test Is Just Step One.

Winning or losing doesn’t matter - what you learn does.

Author

The Daily Margin
August 18, 2025

Most teams stop at the headline result: Test A beat Test B.
But the real value isn’t in the win. It’s in the why.

Here’s how to dig deeper:

  • 🧠 Ask why users behaved the way they did

  • 🔍 Break results down by segment or behavior

  • 🛠 Turn small insights into big strategic bets

Today’s margin check:
What hidden lesson is sitting in your last test result?

See you tomorrow,
— The Daily Margin