- The Daily Margin
- Posts
- The Secret to Smarter Acquisition: Think Locally.
The Secret to Smarter Acquisition: Think Locally.
Geography matters more than you think in performance.
The Daily Margin
July 24, 2025
Your customers don’t live in channels, they live in places. Segmenting acquisition by region unlocks:
Better targeting and spend control
Tighter alignment with fulfilment capabilities
More accurate attribution and ROI
Today’s Margin Insight:
Are you tailoring acquisition by location, or just blasting the same message everywhere?
See you tomorrow,
— The Daily Margin