The Power Move After a Mistake.

Handled right, a blunder can build more loyalty than perfection ever could.

Author

The Daily Margin
August 12, 2025

Mistakes happen. It’s what you do next that defines your brand.

Handled well, a slip-up can create more loyalty than a flawless record.

When you mess up:

  • 🧑‍🤝‍🧑 Respond fast, with a human voice

  • 🎁 Offer a small, thoughtful gesture of goodwill

  • 📬 Close the loop so the customer knows they’ve been heard

Great recoveries don’t just fix problems — they create fans.

Today’s margin check:
When’s the last time you turned a complaint into a case study?

See you tomorrow,
— The Daily Margin