- The Daily Margin
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- The Dashboard Isn’t the Destination.
The Dashboard Isn’t the Destination.
Your team doesn’t need more reports. They need better decisions.

Most ecommerce teams don’t suffer from too little data. They suffer from too little action.
Turn insights into motion:
Make reporting part of your team rituals
Teach people to ask better questions of the data
Use metrics to diagnose, not just observe
Today’s margin check:
Does your data help your team move, or slow them down with noise?
See you tomorrow,
— The Daily Margin