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- Stop Treating Ecommerce Like a Side Gig.
Stop Treating Ecommerce Like a Side Gig.
Ecommerce can’t win if it only gets leftovers.

Too many brands run ecommerce like a side experiment, when it’s actually a core revenue engine.
Winning in a digital-first world means:
🧠 Treating ecommerce as a business in its own right
🛠 Giving it dedicated teams, budget, and tools
🚀 Running it like an agile, data-driven startup
Today’s margin check:
Is your ecommerce team free to grow, or trapped under a legacy model?
See you tomorrow,
— The Daily Margin