Stop Treating Ecommerce Like a Side Gig.

Ecommerce can’t win if it only gets leftovers.

Too many brands run ecommerce like a side experiment, when it’s actually a core revenue engine.

Winning in a digital-first world means:

  • 🧠 Treating ecommerce as a business in its own right

  • 🛠 Giving it dedicated teams, budget, and tools

  • 🚀 Running it like an agile, data-driven startup

Today’s margin check:
Is your ecommerce team free to grow, or trapped under a legacy model?

See you tomorrow,
— The Daily Margin