Stop Guessing Who Your Shoppers Are.

Behavior tells the truth. Demographics only tell a story.

Author

The Daily Margin
August 21, 2025

Demographics mislead. Behavior reveals. Instead of asking who your customers are, focus on how they act:

  • 🛍 First-time vs repeat

  • ⏱ High-frequency vs seasonal

  • 💰 Deal seekers vs loyalists

When you segment by behavior, you unlock:

  • 📦 Smarter product recommendations

  • 📣 Better-timed messages

  • 🎁 More effective incentives

Today’s margin check:
Are your customer segments based on old assumptions or real actions?

See you tomorrow,
— The Daily Margin