Stop Adding Stuff Nobody Wants.

Grow smarter: add what deepens trust and spend.

Author

The Daily Margin
July 07, 2025

Great category expansion considers:

  • What your best customers already want

  • What will drive AOV and frequency

  • What aligns with your long-term positioning

Today’s Margin Insight:
Are you launching new categories - or just adding noise?

See you tomorrow,
— The Daily Margin