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- Revenue Is Vanity. Margin Is Sanity.
Revenue Is Vanity. Margin Is Sanity.
If you’re not tracking contribution margin, you’re flying blind on profitability.

Revenue looks great on a graph. But contribution margin tells the real story - what’s left after variable costs.
Track it to:
Identify your real profit per order
Diagnose where scaling hurts
Forecast smart expansion
Today’s Margin Insight:
Are you growing profitably, or just growing?
See you tomorrow,
— The Daily Margin