Returns Are Talking. Are You Listening?

Your margins improve when returns drive insight, not just refunds.

Returns don’t have to destroy your margins. Fix the process:

  • Make return reasons data-rich

  • Use refurbish or resale programs

  • Loop return learnings into product/content updates

Today’s Margin Insight:
Are you learning from returns, or just eating the cost?

See you tomorrow,
— The Daily Margin