Promos Aren’t a Strategy. Build a Real One.

A strong ecommerce strategy isn’t reactive - it’s designed for long-term impact.

Author

The Daily Margin
June 25, 2025

Without clear strategic pillars, ecommerce teams default to chasing short-term wins: flash sales, quick ads, or shiny tools. But durable growth comes from focus.

Great ecommerce strategies are built on:

  • Clear north star metrics

  • A scalable operating model

  • Deliberate trade-offs

Today’s Margin Insight:
Can everyone on your team explain your strategy in one sentence?

See you tomorrow,
— The Daily Margin