- The Daily Margin
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- Margins don't collapse overnight
Margins don't collapse overnight
Your margin isn’t dying from a big mistake. It’s bleeding from small ones.

Margins don’t usually collapse overnight.
They erode slowly — through small decisions that seem harmless in the moment.
🚚 Like charging flat shipping fees that don’t reflect actual costs.
📦️ Overpacking orders and wasting materials.
📈 Celebrating conversion rates while return rates quietly climb.
📊 Holding too much inventory on slow-moving products.
These things rarely show up in your topline.
But they quietly eat away at your bottom line.
Today’s Margin Insight:
Track your cost to serve at the product level — not just by category.
That’s where your real margin lives.
Make decisions with your profit in mind.
See you tomorrow,
— The Daily Margin
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