Don’t Wait for the Fire. Build the Smoke Alarm.

Great CX teams solve problems before they reach the inbox.

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The Daily Margin
July 15, 2025

CX leaders:

  • Test before they launch

  • Identify friction through journey mapping

  • Preempt issues with proactive comms

Today’s Margin Insight:
Are you reacting to experience failures, or preventing them?

See you tomorrow,
— The Daily Margin