- The Daily Margin
- Posts
- Big Traffic. Tiny Buttons. No Sales.
Big Traffic. Tiny Buttons. No Sales.
If your mobile UX frustrates users, all that traffic won’t matter.

Mobile now drives the majority of ecommerce traffic, but too many mobile experiences still frustrate shoppers.
Fix the basics:
Tap targets that aren’t tiny
Page load times under 2 seconds
Intuitive navigation with no dead ends
Today’s Margin Insight:
How does your mobile site actually feel to a customer?
See you tomorrow,
— The Daily Margin