Big Traffic. Tiny Buttons. No Sales.

If your mobile UX frustrates users, all that traffic won’t matter.

Mobile now drives the majority of ecommerce traffic, but too many mobile experiences still frustrate shoppers.

Fix the basics:

  • Tap targets that aren’t tiny

  • Page load times under 2 seconds

  • Intuitive navigation with no dead ends

Today’s Margin Insight:
How does your mobile site actually feel to a customer?

See you tomorrow,
— The Daily Margin